Lit Curls was created by black women for black women. We are owned and operated by black women. The founder of Lit Curls is Loretta Lancaster.
Most hair care products, approximately 99% are NOT OWNED by black people but are marketed and sold to black and brown people. Our founder finds this fact a terrible disservice to people of color because you need to HAVE black hair to UNDERSTAND black hair.
Our Founder believes that ALL black people and ALL black hair is beautiful!
Lit Curls is made by black people, for black people, with natural beautiful black textured hair.
Lit Curls is an African American natural hair care grooming product. Lit Curls is not a relaxer, jerri curl, or texturizer. Lit Curls does not permanently alter hair.