Click here to read our founders story!
Most black hair care products, are NOT OWNED by black people, but are marketed and sold to black and brown people.
We at Lit Curls believe that it's a good idea to HAVE black hair to UNDERSTAND the needs of black hair.
When you actually USE the products that you sell, you are able to understand the needs, concerns and unique problems of the customer.
Lit Curls was founded in 2020 by Loretta Lancaster. Lit Curls was designed to answer the desire that many "naturals" have to wear the curly look without relaxers or texturizers.
We at Lit Curls believe that ALL black hair is beautiful exactly the way it grows, but we also need style options created by natural hair care products.
Thanks for supporting black business!
Lit Curls is made by black people, for black people, with natural beautiful black textured hair.
Lit Curls is an African American natural hair care grooming product.
Lit Curls is not a relaxer, jerri curl, or texturizer. Lit Curls does not permanently alter hair.