Most black hair care products, approximately 99% are NOT OWNED by black people, but are marketed and sold to black and brown people.
We at Lit Curls believe that it's a good idea to HAVE black hair to UNDERSTAND the needs of black hair.
When you actually USE the products that you sell, you are able to understand the needs, concerns and problems of the customer.
Our founder is Loretta Lancaster. Our Founder believes that ALL black people and ALL black hair is beautiful!
Click here to read our founders story!
Lit Curls is made by black people, for black people, with natural beautiful black textured hair.
Lit Curls is an African American natural hair care grooming product. Lit Curls is not a relaxer, jerri curl, or texturizer. Lit Curls does not permanently alter hair.