About Us

Lit Curls was created by black women for black women.  We are owned and operated by black women.  The founder of Lit Curls is Loretta Lancaster.

Most hair care products, approximately 99% are NOT OWNED by black people but are marketed and sold to black and brown people. Our founder finds this fact a terrible disservice to people of color because you need to HAVE black hair to UNDERSTAND black hair.
Our Founder believes that ALL black people and ALL black hair is beautiful!
Lit Curls is made by black people, for black people, with natural beautiful black textured hair.

Lit Curls is an African American natural hair care grooming product.  Lit Curls is not a relaxer, jerri curl, or texturizer.  Lit Curls does not permanently alter hair. 

Lit Curls temporarily makes natural, coarse or soft, kinky, curly, wool or cotton like, bushy, afro type, tightly or loosely coiled hair, curly and defined. Lit Curls keeps it that way with daily maintenance until wash day. Wash it out and its gone.  Lit Curls allows you to wear your natural afro type hair with the curly look.

Lit Curls is a Maryland corporation founded in 2020.  Our mailing address is 145 Fleet Street #327 National Harbor, Maryland 20745 
Telephone: 240-334-7592
We are best reached by email: